Does your growing business need a website refresh?
Your website needs to reflect your unique brand personality to
continue the long-term success of your business.
Some of my happy clients…
- Have you transitioned to a different audience?
- Does your website no longer reflect what you stand for?
- Have you grown and your website now looks outdated or not up to your new standard?
Time for a website rebrand
Trained by the best
Tone of voice web packages
Here’s the breakdown (no, not a mental one).
You get an expert to dive into your business and create a personalised web package to help you
meet your goals with a tone of voice guide AND SEO.
Getting to know you
- Intensive interviews with key stakeholders
- Analysis of your current content and tone of voice
- Reviewing your Google Analytics, any heat maps, chat logs, sales calls, or other content.
Voice of Customer research
- Up to 5 customer interviews
- Personalised invites and scheduling
- Copies of the interviews to use as testimonials
- Reviewing current testimonials
- Reviewing customer feedback/reviews
- Researching forums, specialist publications, and other sources
- Understanding your target audiences problems, goals, and objections.
Competitor analysis
- Researching competitors’ websites, marketing, and tone of voice to find out how you can stand out
- Researching what competitors’ customers say about them.
SEO
- Keyword research using many sources to find out how to rank high in search engines and get more traffic
- A database of keywords
- A per-page keyword strategy for each page of your website.
Tone of voice guide
- 2 versions of your tone of voice guide, 1 a live version which can be edited and the other a branded PDF that gives a practical framework for how to write consistently for your business
- Elevator pitch
- USP
- Taglines
- Values
- Mission
- Vision
- Brand promise
- Brand archetype
- Customer archetype
- Concept
- Core topics
- Tone
- Phraseology
- Brand personality
- Tone of voice framework.
Website copy
- SEO copy that takes all of this research and uses psychological techniques to create copy that converts
- 2 edits per webs page
- Notes to explain the reasoning behind the copy
- Keywords for each page
- URL, meta description, and title for each page
- Formatting and design suggestions
- A mock-up page to show what it will look like.
Your tone of voice guide includes
Keyword Document
You’ll get a document with the keywords you should be targeting for your business.
- This can help you insert these into your website to help it rank higher than competitors
- Use this to help you create blogs.
Tone of voice document
This document will set out your goals, your brand voice, and a style guide. This is a foundational document that:
- Acts as a training guide to all staff
- Helps you focus on how you should move forward in your business
- Makes sure your brand voice is consistent to gain loyal customers.
Customer Persona Document
This will set out who your customers are. Not just their job title, location, and gender, but what values unite them.
- This can help you not only with marketing but to create services and offers your ideal customer will love.
Competitor Analysis Document
This document will explore what your competition is doing, so you can do it better.
- We’ll find any gaps that you can slot into to enable you to stand out.
But be quick. I only have room to take on 2 new clients every month.
Get your free 30 min discovery call to start scaling your business
Testimonials
Isadora Alfers
TIMOCOM, Germany
Felipe Vernaza, P.Eng.
Co-Founder Your Coffee & Tea Essentials
Tone of voice web packages
While these are my typical packages, I have no problem creating one specifically to your needs.
Need help training your staff on your new tone of voice guide. I can do that either in-person or virtually.
Need a graphic designer to create your visual branding too? No problem, I’ll bring one onboard.
Need a photographer or web developer for your website? I can add that on too.
Bronze
60-minute video call to talk about your business
Complete tone of voice guide and website copy for a 5 page website.
£3,500
Silver
60-minute video call to talk about your business
Complete tone of voice guide and website copy for a 7 page website.
£5,500
Gold
60-minute video call to talk about your business
Complete tone of voice guide and website copy for a 10 page website.
£8,500
- Payable in installments
- Deposit starting from just £500, which is what you could spend on ads trying to get customers
- All this can be done in 4 weeks (as long as I get all the info and you make the revisions on time).
Get your free 30 min discovery call and plan to start scaling your business
The Process
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Your website goes live, and you enjoy sitting back while your business grows.
You can make a choice today to do something to improve your business, so that months from now you’ll be glad you took the leap.
Get your free 30 min discovery call and plan to start scaling your business