Tone of voice

Have you ever had someone say something about you that has shocked you? Maybe someone said you were funny, and you thought, ‘what, me?’ Often, we don’t see ourselves how others do. And it’s the same with your brand. Sometimes we don’t consider how people think about our company. This can lead to an unclear […]

Is your company missing its purpose? If your competitors are achieving greater results of you’re struggling to retain staff, you could have a problem with your tone of voice. It might seem a bit of a leap to think your lack of a personality can impact your bottom line, but it can.  Without a consistent